eCamera + North Star Lens

One camera. A much bigger idea.

Our industrial-design direction removes the giant camera island. A tiny high-centered camera sits flush with the back while computation does more of the work.

Engineering target

Centered eCamera

50MP main-sensor direction for ePhone and Luma, with OIS, high-resolution capture, night photography and sensor-crop zoom targets. Ultra explores a larger sensor and more advanced optics.

Planned direction

North Star Lens

Point ePhone at an object, sign, place or document and ask what it is, translate it, summarize it, save it or take an appropriate next action.

Camera specifications, optical design, image quality, zoom ranges and video modes remain development targets.